Find out which concepts and promotions will have the greatest potential commercial impact on your business.
From a blank page to financial projections in 4 easy steps:
Size Your Market
Use census data
to identify the your total addressable market population (TAM) and further refine to uncover your serviceable addressable market population (SAM) using proprietary industry specific consumer and business data only found in Propel.
Describe your concepts/promos
Describe your concepts by leveraging the built in AI integration to help you land on the perfect consumer facing descriptions.
Test with your Target Audience
Access a pre build surveys and a direct integration to the world’s largest survey marketplace to easily test your concept/promos with the right audience.
Assess the commercial impact
The survey results flow directly into industry specific editable commercial model templates and a results dashboard enabling you to see the potential impact of each concept and promotion.
Access Category and Industry Specific Data
Propel has proprietary consumer and small business data built directly into the platform and makes it easy to navigate large data sets you won’t find anywhere else.
Reach Respondents Quickly and Easily
With direct integrations to the world's leading survey marketplaces, you can launch a survey directly to your target audience with the click of a button, reducing the time to launch surveys by more than 90%.
Easily Edit and Refine Commercial Models
The data captured in the testing surveys directly populate easy to use financial models, building out revenue predictions for eachopportunity. These can be downloaded and are fully editable.
Invest in the concepts and promotions with the greatest ROI
By seeing the commercial potential of each new proposition and promotion by target customer group, you can focus time, effort and investment in the areas that will have the largest impact.
"Propel allows us to test new concept ideas and understand the commercial potential much faster than any other solution we have used. Seeing such robust data has led to us placing some bets on new concepts that paid off immediately!"
Felipe Papaleo | GM InComm Payments Canada
Get in touch to find out more
